4 Focus Areas for Cryptocurrency Marketing

4 Focus Areas for Cryptocurrency Marketing

With so many cryptocurrencies launching and gaining prominence in headlines, it’s time to get more sophisticated with cryptocurrency marketing. Instead of relying on industry hype, crypto companies need to build their distinct message and project it into the larger blockchain conversation. While the fundamentals of messaging still apply, the complexity of cryptocurrencies requires focus on […]

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How to Avoid Being Called a Scam

How to Avoid Being Called a Scam: 10 Tips Every Blockchain & Crypto Company Needs to Know

Even as blockchain and cryptocurrency gain traction after exploding in popularity, many companies in these fields share a common experience upon announcing their launch: being called a scam. As the general public gets more informed about these technologies and regulations set in, the frequency of this assertion should decrease. Until then, check out this advice […]

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Compcoin brand refresh

From Logo to Launch: The Compcoin Brand Refresh

When Compcoin came to Spark, the company sought a brand refresh to pair with its upcoming token launch. The AI-powered trading platform had existed for years as Fintech Investment Group, a commodity advisory firm. However, the launch of this new digital token called for a comprehensive program that introduced the world to this cutting-edge technology through […]

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Why Blockchain Matters to You

Man Pays $26 Million Dollars for Pizza Delivery: Why Blockchain Matters to You

In today’s parlance, this headline would probably be considered high quality fake news. It does, however, have some accurate underpinnings and is an eye-opening example of the emerging power of the blockchain and why blockchain matters. In May of 2010, an early bitcoin supporter named Laszlo posted on a forum an offer to pay 10,000 […]

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Introducing Sparkchain – our dedicated team for cryptocurrency and blockchain markets

Today we are announcing Sparkchain, a unique team of highly trained and impassioned specialists focused on the emerging technologies in the cryptocurrency and blockchain markets. We believe that these new technologies will form the foundation of the next significant chapter in the evolution of the internet. Yes, I said it. These technologies will be the […]

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